Most Competitive Product For Small Businesses

“Aviva keeps things simple with competitive prices and a good mix of benefits, which makes them appealing to a lot of businesses. The main drawback is they’re not the most modern when it comes to admin, some bits still involve paper forms and documents, which can feel slightly dated.”

Best Product For Flexible Policy Options

“AXA is well known for looking after their customers and has a wide range of cover options, even beyond the standard cover, like travel and dental. The only thing to watch is that their prices can sometimes be on the higher side compared with others.”

Recognised Brand

Winner of Best Group Health Insurance Provider 2024 at the Health & Protection Awards.

“Bupa is the biggest name in private health insurance and has built up a strong reputation over the years. They’ve invested a lot in digital tools, which makes life easier for small businesses, but their cover options aren’t always as generous or flexible as some of the competition.”

The Most Innovative With Its Rewards Programme

“Vitality has shaken things up in the market with a fresh approach. Their digital systems are very slick, and they offer lots of extras through their rewards and partner programmes, like discounts and freebies if you stay active. It’s especially popular with businesses that want to give staff something engaging as well as practical.”

Best Rated For Customer Service

“WPA is a not-for-profit provider, which means they’re focused on service rather than shareholders. They’re known for going the extra mile for customers and giving you the ability to really tailor a plan to your needs. The only catch is that because they’re so flexible, it’s not always straightforward to do a like-for-like comparison with the big national insurers.”